Group Liquid opens 13-story Alienware Training Center in Brazil

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Group Liquid is opening its next Alienware Training Center in São Paulo, Brazil. The 13-story, almost 33,300 square-foot center will serve the group’s gamers and personnel in among the biggest esports markets worldwide.

Facilities in São Paulo

Group Liquid’s brand-new structure will serve both its personnel and gamers in the area. The structure is geared up with whatever the esports company requires to work, consume and sleep.

For its professional gamers and skill, The Alienware Training Center has practice spaces, classroom-style evaluation spaces and streaming pods. To optimize its one-upmanship, Group Liquid is purchasing its skills’ physical and psychological health with its Efficiency Laboratory and on-site psychological health assistance.

The esports company’s personnel will likewise have 4 floorings of workplace to work as Group Liquid’s local head office. This consists of 10 meeting room, a completely geared up production studio and modifying stations.


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The structure will likewise consist of 4 floorings of homes that will house both Group Liquid and checking out companies. There is likewise an expert kitchen area with a full-time chef, dining establishment and roof-top deck that will serve the center. This will lower travel costs for the company. Furthermore, the center will be an appealing choice for esports groups that wish to bootcamp or complete in the area with all features under one roofing. The structure can house as much as 4 groups at a time.

The huge center is the esports group’s biggest yet– about two times the size of its predecessors. In 2018, Group Liquid opened its very first training center in Los Angeles. In 2020, this was followed up with another Alienware Training Center in The Netherlands to serve the group’s European personnel and gamers.

Like its sibling places, Alienware acts as both the innovation partner and name sponsor for the center. “At Alienware, we are delighted to take another leap forward in our long collaboration with Group Liquid by providing our 3rd cutting edge center to enhance our dedication to professionalize esports training around the world,” stated João Duarte, marketing director for Dell Technologies in Brazil. Dell Technologies’ IT facilities and its high-performance Alienware devices power the São Paulo area.

Team Liquid scrim room in Brazil

Furthermore, the ground flooring of the structure will be Group Liquid’s first-ever physical shop. The Fan Zone will likewise offer chances to host occasions on-site and more construct its regional fan neighborhood, called the Cavalry.

Group Liquid in Brazil

Group Liquid started running in Brazil in 2018. Presently, there are 80 staff members in the nation, consisting of professional gamers and content developers for Valorant, Rainbow 6 Siege and Fortnite. 90% of these workers will utilize the center daily.

Brazil is a top priority in Group Liquid’s strategies, and the brand-new center is yet another sign of our financial investments in regional skill and fans,” stated Rafael Queiroz, basic supervisor of Group Liquid in Brazil. “The launch of this center shows the value of the nation within the company’s worldwide method.”

This growth was the business’s very first into a totally foreign market. Today’s business is the outcome of a merger in between Group Liquid and Group Curse Group Liquid creator Victor Goossens and Group Curse creator Steve Arhancet work as co-CEOs and are Dutch and American respectively.

” The general center preparation drew back in early 2021, however due to the pandemic our real area searching just began in late 2021. When we saw this structure it instantly clicked, and after deciding in early 2022 it took 7 months of architecture and job management, and after that 5 months of building and construction to end up the center,” Queiroz informed GamesBeat.

Group Liquid started area searching in early 2021 and discovered its brand-new house in São Paulo’s Santa Cecília community at the start of 2022. A representative for the esports company validated the company signed a 10 years lease for the structure. After 7 months of renovation and building and construction, the center is prepared to open its doors.

This brand-new Brazilian area makes Group Liquid distinctively worldwide compared to other esports companies. In addition to its shared North American and European roots, it is the only esports company with workplaces on 3 continents.

Numerous esports companies have actually relied on broadening into worldwide markets to grow their footprint. Nevertheless, constructing fandom throughout cultures is tough and requires time. The continuous esports winter season has actually interfered with a number of these efforts. Structure this center reveals Group Liquid’s commitment to growing its Brazilian fanbase and the area’s value to its long-lasting method.

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